What We Believe

Taken together, our Purpose, Values and Principles are the foundation for Wayne Kenneth’s unique identity.

As our business grows and people look to us for guidance, we are certain over time our business will change. It is these guiding elements, however, that must, and will endure, continuously driving Wayne Kenneth forward.

Our Purpose is Why We Exist

Our purpose is to help entrepreneurs and small businesses build capabilities that matter most so that so businesses can thrive in an increasingly complex and ever-changing world.

The only thing we can really count on in the 21st century and beyond is that things will continuously change and increasingly challenges will be best solved through the understanding of, and capability to cope with, complexity.  Here at Wayne Kenneth, our focus is to help entrepreneurs and small businesses build the capabilities that enable them to continuously evolve and transform so that they can provide the value that matters most to the societies they impact. To that end, we pursue our purpose by empowering entrepreneurs and small businesses to bring their ideas to life, to grow faster and achieve longevity by working smarter, not harder.

Our Values Define Our Behaviour Towards Others

Our Values reflect the behaviors that shape our approach in how we work and interact with one another, and everyone external to the organisation.

We always relentlessly strive to do the right thing.
We are honest and straightforward with all our stakeholders.
We operate within the letter and spirit of the law but steadfastly advocate for changing existing law where universal ethical principles are compromised.
We first and foremost uphold the values and principles of Wayne Kenneth in every action and decision.
We are scientifically-based and intellectually honest in our educational services, advocacy, recommendations, and proposals, including recognizing and accurately conveying risks.

We have the curiosity and determination to learn, continuously
We value openness and curiosity to learn from anyone, anywhere
We seek out and provide honest and appropriate feedback
We are always open to personal change and continuous improvement
We learn from mistakes and successes in equal measure
We never underestimate the potential of others

We accept personal accountability to meet our business needs, improve our systems and help others improve their effectiveness.
We all act like owners, treating our clients business as our own and behaving with our client’s long-term success in mind.

Passion for Capability, Innovation and Transformation
We are determined to be and to help others to be the best at doing what matters most.
We have, and encourage others to exhibit a healthy dissatisfaction with the status quo.
We have a compelling desire to learn about, improve, innovate and transform our world.

We respect our stakeholders, internally and externally, and treat them as we want to be treated.
We have confidence in each other’s capabilities and intentions.
We believe that people work best when there is a foundation of trust.

Our Principles are Universal and Timeless

Our principles are the cornerstone of Wayne Kenneth, representing what we will always stand for without compromise and without fail.

We Show Respect for All Individuals
We believe that all individuals can and want to contribute to their fullest potential in life. We value diversity and differences. We inspire and enable people to achieve high expectations, standards and challenging goals. We are honest with people about their performance.

The Interests of Business, Communities and Individuals Are Inseparable
We believe that doing what is right for business demands a social-ecological approach which leads to mutual success for companies, communities and individuals. The quest for mutual success are the ties that bind business, communities and individuals together. We encourage organisations and individuals alike to take ownership of their communities to improve quality of life for everyone.

We Are Strategically Focused on Our Work
Wayne Kenneth operates against clearly articulated and aligned objectives and strategies. We only do work and only ask for work that adds value to the businesses and communities we serve. We simplify, standardize and streamline our current work whenever possible.

Social Ecology and Social Innovation are the Twin Cornerstones of Our Success
We place great value on social ecology and social innovations to help businesses strengthen civil society.
We challenge convention and reinvent the way businesses serve the broader society.

We Value Mastery
We believe it is the responsibility of all individuals to continually develop themselves and others.
We encourage and expect outstanding technical mastery and execution excellence.

We Seek to Be the Best
We strive to be the best in all areas of strategic importance to Wayne Kenneth’s Purpose and Vision.
We benchmark our performance rigorously versus the very best internally and externally.
We learn from both our successes and our failures.

We Are Externally Focused
We develop a superior understanding of social ecology and the needs of businesses, individuals and their communities.
We create and deliver products and services that build capabilities to improve quality of life for all stakeholders.
We develop close, mutually productive relationships with our clients and their communities.
We lead by example and encourage a social ecosystem driven purpose for all businesses we work with.
We champion sustainability and longevity in all that we do.

Mutual Interdependency is a Way of Life
We work together with confidence and trust across with all stakeholders.
We take pride in results from reapplying others’ ideas.
We build superior relationships with all the parties who contribute to fulfilling Wayne Kenneth’s Purpose, including our clients and suppliers, employees, communities and governments.
We recognise that businesses serve a vital role in social ecosystems and thus profitability is but one measurement for vitality; the measure of social impact on society is just as crucial.