Our Vision

Our vision is to empower entreprenuers and small businesses everywhere with actionable capabilities that enable them to make our world a better place for everyone.

Small Business. Big Impact.

At Wayne Kenneth, we recognise one of the best ways to make the world a better place for everyone is to empower small businesses everywhere enabling to capture new value through thinking sustainably and acting socially, with the purpose and mission of making the world a better place in their own unique way. We believe that entrepreneurship and small business is vital to addressing the challenges the world faces in the 21st century and beyond.   Increasingly, measurement of businesses of all sizes will focus on how well they are connected to the broader social consciousness and how well they leverage it to create impact and value for the larger society, charting the way forward for small businesses to succeed in the modern socio-economic landscape.

The importance of small business and their contributions to the social ecosystem is well-documented and cannot be understated. Entrepreneurship and small businesses form the backbone of national economies around the world, as well as global supply chains of large organizations both public and private sectors. Individually, small businesses have relatively small environmental and social impacts. However, as a group that impact grows exponentially with small businesses accounting for nearly 90% of all businesses.  That adds up to significant social and environmental impact.

In addition, the World Bank has demonstrated that small businesses contribute significantly to GDP and play a crucial role in creating employment. Case in point, formal small businesses contribute up to 45% of total employment and up to 33% of GDP in emerging economies.
Bottomline is that all this means small businesses have a crucial role to play in building a sustainable future through responsible business practices and there is a clear business case for small businesses to come aboard with this challenge. To be successful, a small business cannot be indifferent to the society and environment in which they operate.  Peaceful conditions, a healthy environment, legal certainty and good human relations within the company are key elements of business success. Small business must start with sustainability and a socially driven purpose reflected in their vision, mission, strategy and business model, in tandem with capable action that embraces responsible best practices and considers these practices as critical factors in the small business’es future viability.
Responsible best practices are about continuous improvement through capability development, ensuring strategy and action reinforce each other, helping small businesses integrate sustainability and social thinking into the organization so they are enabled to capture new value through social good.  And, this is where Wayne Kenneth works to realise our vision, by empowering entrepreneurs and small businesses to bring their ideas to life, to grow faster and achieve longevity by working smarter, not harder.